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Grupo Loewe (B): ¿nuevo modelo industrial y apuesta por el lean management?

By Moscoso, Philip / Duque, Marina

Innovation and Change Service and Operations Management

Loewe es una de las enseñas del grupo LVMH, conocida sobre todo por sus productos de piel. Para la elaborar su género, Loewe cuenta con fábricas propias y proveedores externos. En el presente caso, la dirección de la empresa tiene que decidir si evoluciona hacia el modelo industrial de otras enseñas del grupo LVMH y externaliza al completo su producción o, por el contrario, convierte su principal fábrica en un centro de excelencia capaz de generar ventaja competitiva para la empresa.

El European Foundation for Management Development (EMFD) ha concedido a este caso la mención "Highly Commended" por su excelente calidad dentro del marco de la 2013 Case Writing Competition.

Collection: IESE (España)

Ref: P-1117

Format: PDF

Number of pages: 7

Publication Date: Sep 14, 2012

Language: Spanish, English, Portuguese Portugal

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Year: 2008

Geographic Setting: España

Grupo Loewe (B): ¿nuevo modelo industrial y apuesta por el lean management?

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Grupo Loewe (B): ¿nuevo modelo industrial y apuesta por el lean management?

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