Guidant Corporation (A): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm
Guidant Corporation is a high tech start up. After a couple of years of activities, it launches new high tech products such as pacemakers, implantable defibrillators, etc. After some time Guidant's top management discovers that one of its products, implanted in 24.000 patients, has a serious defect. Manager has to choose whether to disclose the information only to the FDA as requested by the law, or also to inform the patients and doctors.
Collection: IESE (España)
Ref: BE-169-E
Format: PDF
Number of pages: 3
Publication Date: May 12, 2011
Language: English, Spanish
What material is included in this case:
Description
Guidant Corporation is a high tech start up. After a couple of years of activities, it launches new high tech products such as pacemakers, implantable defibrillators, etc. After some time Guidant's top management discovers that one of its products, implanted in 24.000 patients, has a serious defect. Manager has to choose whether to disclose the information only to the FDA as requested by the law, or also to inform the patients and doctors.
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Year: 2000-2010
Geographic Setting: Estados Unidos
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