Guidant Corporation (B): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm
Guidant Corporation is an high tech star up. After a couple of years of activities, it launches new high tech products such as pacemakers, implantable defibrillators, etc. After some time Guidant's top management discovers that one of its products, implanted in 24.000 patients, has a serious defect. Manager decide to not inform the patients but after the death of a teenager due to the malfuction of a Guidant's desfibrillator, the firm has to manage a terrible crisis.
Collection: IESE (España)
Ref: BE-170-E
Format: PDF
Number of pages: 2
Publication Date: May 12, 2011
Language: English, Spanish
What material is included in this case:
Description
Guidant Corporation is an high tech star up. After a couple of years of activities, it launches new high tech products such as pacemakers, implantable defibrillators, etc. After some time Guidant's top management discovers that one of its products, implanted in 24.000 patients, has a serious defect. Manager decide to not inform the patients but after the death of a teenager due to the malfuction of a Guidant's desfibrillator, the firm has to manage a terrible crisis.
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Geographic Setting: Estados Unidos
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