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Guidant Corporation (B): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm (Portuguese version)

By Vaccaro, Antonino

Business Ethics and Corporate Social Responsibility Innovation and Change

Guidant Corporation is an high tech star up. After a couple of years of activities, it launches new high tech products such as pacemakers, implantable defibrillators, etc. After some time Guidant's top management discovers that one of its products, implanted in 24.000 patients, has a serious defect. Manager decide to not inform the patients but after the death of a teenager due to the malfuction of a Guidant's desfibrillator, the firm has to manage a terrible crisis.

Collection: IESE (España)

Ref: BE-170-PT

Format: PDF

Number of pages: 2

Publication Date: May 12, 2011

Language: Portuguese Portugal, Spanish, English

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Geographic Setting: United States

Industry Setting: Industry and mining

Guidant Corporation (B): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm (Portuguese version)

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Guidant Corporation (B): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm (Portuguese version)

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