Guidant Corporation (C): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm

Guidant Corporation is an high tech star up. After a couple of years of activities, it launches new high tech products such as pacemakers, implantable defibrillators, etc. After some time Guidant's top management discovers that one of its products, implanted in 24.000 patients, has a serious defect. After the death of a patient due to the fault of a Guidant's product, the firm enter into fire. Case C provides the epilogue of the long crisis.
Collection: IESE (España)
Ref: BE-171-E
Format: PDF
Number of pages: 2
Publication Date: May 12, 2011
Language: English, Spanish

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Guidant Corporation is an high tech star up. After a couple of years of activities, it launches new high tech products such as pacemakers, implantable defibrillators, etc. After some time Guidant's top management discovers that one of its products, implanted in 24.000 patients, has a serious defect. After the death of a patient due to the fault of a Guidant's product, the firm enter into fire. Case C provides the epilogue of the long crisis.
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Geographic Setting: Estados Unidos

Guidant Corporation (C): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm

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"Guidant Corporation (C): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm"