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Gymboree (B): American Children Fashion

Domínguez de la Maza, Manuel ; Bernal Glez-Villegas, Jorge

Reference: IIST-DGI-277-E-E
Number of pages: 18
Geographic Setting: EE.UU
Publication Date: Feb 10, 2017
Source: San Telmo (España)
Type of Document: Case
Industry Setting: Fashion, Textil

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Description

The case allows analyzing the various strategies that follow three chains of children's fashion in the United States. It presents the moment in which a venture capital company buys one of them. The challenge for the management team is to make the company grow and maintain profitability in the coming years to sell it with large capital gains. It compares the strategy of the company with others in the sector. It analyzes the circumstances of the sector and possible threats to the company. Finally, a number of possibilities open up for discussion to make the company grow by new channels, new countries and new formats. Case B describes the evolution from 2011 to 2015.

Keywords

Fashion Strategy Textile The United States Venture capital