Harlequin Enterprises: Assessing e-Books

  • Reference: IVEY-9B14M027-E

  • Year: 2013

  • Number of pages: 20

  • Geographic Setting: Canada

  • Publication Date: Feb 20, 2014

  • Fecha de edición: Dec 5, 2017

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Information, Media & Telecommunications;

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Harlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.

Learning Objective

The case is suitable as a capstone case in strategy at the MBA level: it allows for a full analysis of Harlequin's value chain and comparisons with its closest competitors. The case allows students to ·Examine a company's business model, its sources of competitive advantage.Discuss how the company should respond to an industry-changing threat.


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