Helio Polymer Enterprises

  • Reference: IVEY-9B14D002-E

  • Year: 2013

  • Number of pages: 7

  • Geographic Setting: Kenya

  • Publication Date: Apr 2, 2014

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Company: Small

  • Industry Setting: Manufacturing;

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Description

Helio Polymer Enterprises, located in Nakuru, Kenya, is a company that manufactures synthetic polymer gunny bags used in the transportation and handling of animal feed. The owner wants to expand her business operations so she can serve more clients. She has three options: to add a night shift, buy a new printing machine or start producing laminate gunny bags for other markets. Before she makes the decision, she must understand her current operational capacity and determine what aspects of customer service she believes are important for the long-term success of her company.

Learning Objective

·To understand current capacity constraints before deciding how to expand a business so that funds are used most appropriately and production capabilities improve. ·To understand the long-term strategic implications of a decision. ·To know what is important to customers. ·To understand that output can only be as great as the slowest part in the process and that any bottleneck should be corrected to improve the process.

Keywords

bottleneck Capacity emerging markets expansion Kenya