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HIFU TAOC: Investing in Tech Projects: Introduction to Project Valuation

The case delves into the strategic decision-making process at Tel Aviv Oncology Center (TAOC) under the leadership of its new Managing Director, Dr. Lia Abrams. With a vision to establish TAOC as a regional reference center, Dr. Abrams evaluates the adoption of High-Intensity Focused Ultrasound (HIFU) technology, a non-invasive treatment for tumors in hard-to-operate areas. The case discusses the potential financial benefits of this investment, including incremental revenues, operational cost savings, and the required additional personnel expenses. It also examines the considerations of financing the HIFU machine, weighing the pros and cons of equity financing versus bank loans, and assessing the overall economic impact of this strategic move on TAOC's future growth and competitiveness.

Collection: IESE (España)
Ref: F-996-E
Format: PDF
Number of pages: 2
Publication Date: May 29, 2023
Language: English

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The case delves into the strategic decision-making process at Tel Aviv Oncology Center (TAOC) under the leadership of its new Managing Director, Dr. Lia Abrams. With a vision to establish TAOC as a regional reference center, Dr. Abrams evaluates the adoption of High-Intensity Focused Ultrasound (HIFU) technology, a non-invasive treatment for tumors in hard-to-operate areas. The case discusses the potential financial benefits of this investment, including incremental revenues, operational cost savings, and the required additional personnel expenses. It also examines the considerations of financing the HIFU machine, weighing the pros and cons of equity financing versus bank loans, and assessing the overall economic impact of this strategic move on TAOC's future growth and competitiveness.
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Year: 2023
Geographic Setting: Israel

HIFU TAOC: Investing in Tech Projects: Introduction to Project Valuation

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"HIFU TAOC: Investing in Tech Projects: Introduction to Project Valuation"