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Supplementary Case

Hindustan Lever reinventa la rueda (C)

By Ellison B. / Rodríguez Badal, Miguel Ángel

El caso C finaliza la serie proporcionando información sobre cómo Unilever se introdujo en los mercados BOP en Indonesia y Brasil, y amplía el tema más allá para responder a la pregunta: ¿Cómo puede beneficiarse Unilever de las lecciones aprendidas en HLL?¿Ha encontrado Hindustan Lever una nueva estrategia para ganar amplios mercados globales en su esfuerzo por satisfacer las necesidades cotidianas de la gente corriente en todo el mundo? ¿O simplemente ha encontrado el modo de desbancar la competencia inexperta de las empresas de nueva creación?

Collection: IESE (España)

Ref: DG-1426

Format: PDF

Number of pages: 4

Publication Date: Jul 16, 2003

Language: Spanish, English

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Year: 1999

Geographic Setting: India

Hindustan Lever reinventa la rueda (C)

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Hindustan Lever reinventa la rueda (C)

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