Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (A)
In early 2012, Barcelona's Hospital Sant Joan de Déu was considering how to update its strategic plan in order to deal with a crisis situation - with a reduction in both demand and public budgets - and to guarantee the center's survival, without this involving the loss of the advances achieved in previous years.
Collection: IESE (España)
Ref: P-1156-E
Format: PDF
Number of pages: 14
Publication Date: Jan 12, 2017
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Description
In early 2012, Barcelona's Hospital Sant Joan de Déu was considering how to update its strategic plan in order to deal with a crisis situation - with a reduction in both demand and public budgets - and to guarantee the center's survival, without this involving the loss of the advances achieved in previous years.
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Year: 2012
Geographic Setting: Spain
Learning Objective
This case may be considered from the point of view of the management of a center at a time of crisis, of the strategic repositioning of the service internationalization, of the strengthening of research, etc. It is a success story that allows for consideration of the possibilities that still exist in periods of crisis.
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