How are you feeling? Ask your computer mouse!

  • Reference: ART-3455-E

  • Number of pages: 9

  • Publication Date: May 11, 2023

  • Source: IESE (España)

  • Type of Document: Article

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Description

How businesses can use the data that users generate while interacting with technology to improve the user experience and even detect fraud.

Keywords

attention control theory cognitive dissonance mouse cursor movements negative emotion trace data