How Design Can Boost Social Impact and Business Results

Description

Many managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, the author discusses how companies can build a design culture, using examples from EGGS Design in Oslo, Norway, and ArtCenter College of Design in Pasadena, California. The key, he says, is to bring together insight, imagination and iteration -- the three key elements that research and experience show can boost business results while solving complex social challenges, often in surprising ways.

Keywords

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