Hugo Boss: Sustainable premium fashion
The case describes the supply chain of the Hugo Boss Group, a premium fashion company, in 2023. The company is implementing its "CLAIM5" strategy, which includes ambitious ESG goals as well as double-digit growth targets. In 2023, the company is on track to meet these goals. An MBA student intern is tasked with analyzing the company's supply chain and developing ideas on how to increase traceability and sustainability while leveraging digital capabilities, as well as developing a basic plan on how to implement such suggestions. The case study is enriched with video clips of Mr. Daniel Grieder, CEO of the Hugo Boss Group.
Collection: IESE (España)
Ref: OIT-28-E
Format: PDF
Number of pages: 21
Publication Date: Nov 7, 2023
Language: English
Description
The case describes the supply chain of the Hugo Boss Group, a premium fashion company, in 2023. The company is implementing its "CLAIM5" strategy, which includes ambitious ESG goals as well as double-digit growth targets. In 2023, the company is on track to meet these goals. An MBA student intern is tasked with analyzing the company's supply chain and developing ideas on how to increase traceability and sustainability while leveraging digital capabilities, as well as developing a basic plan on how to implement such suggestions. The case study is enriched with video clips of Mr. Daniel Grieder, CEO of the Hugo Boss Group.
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Year: 2023
Geographic Setting: Alemania
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"Hugo Boss: Sustainable premium fashion"
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