Hugo Boss: Sustainable premium fashion
The case describes the supply chain of the Hugo Boss Group, a premium fashion company, in 2023. The company is implementing its "CLAIM5" strategy, which includes ambitious ESG goals as well as double-digit growth targets. In 2023, the company is on track to meet these goals. An MBA student intern is tasked with analyzing the company's supply chain and developing ideas on how to increase traceability and sustainability while leveraging digital capabilities, as well as developing a basic plan on how to implement such suggestions. The case study is enriched with video clips of Mr. Daniel Grieder, CEO of the Hugo Boss Group.
Collection: IESE (España)
Ref: OIT-28-E
Format: PDF
Number of pages: 21
Publication Date: Nov 7, 2023
Language: English
Description
The case describes the supply chain of the Hugo Boss Group, a premium fashion company, in 2023. The company is implementing its "CLAIM5" strategy, which includes ambitious ESG goals as well as double-digit growth targets. In 2023, the company is on track to meet these goals. An MBA student intern is tasked with analyzing the company's supply chain and developing ideas on how to increase traceability and sustainability while leveraging digital capabilities, as well as developing a basic plan on how to implement such suggestions. The case study is enriched with video clips of Mr. Daniel Grieder, CEO of the Hugo Boss Group.
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Year: 2023
Geographic Setting: Germany
Industry Setting: Cosmetic, Fashion and Jewelry
Learning Objective
Discuss the complexities of managing a globally dispersed supply chain in a sector that is under increasing scrutiny for its environmental and social impact. Present some of the solutions that Hugo Boss has developed and explore further initiatives that the company could take without compromising its growth objectives. Discuss the changing nature of supply chains (e.g., re-shoring) in an era of changing geopolitical landscapes and the increasing digitalization of fashion. Contrast different business models in fashion (e.g. hyper-fast fashion, fast fashion and premium fashion). And their respective ESG challenges.
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"Hugo Boss: Sustainable premium fashion"
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