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    IDL: Enabling the Conventional Retail Industry

    Yibo Lyu ; Lining Bao ; Qing Liu ; Yushan Zhou ; Shaojie Han ; Liangqi Xu ; Jianen Sun ; Chun Kong Au

    • Reference: IVEY-9B20A042-E

    • Year: 2018

    • Number of pages: 10

    • Geographic Setting: China

    • Publication Date: Jun 1, 2020

    • Fecha de edición: Jun 1, 2020

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Retail Trade;

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    Description

    IDL Innovation Hong Kong Co. Ltd. (IDL) was a well-known interior design company specializing in commercial retail centres. The design company’s goal was to help its partners create more value by presenting effective interior design. However, with the ris

    Learning Objective

    This case is intended for graduate- and executive-level courses in marketing management. The case deals with community-based theory in China’s conventional retail industry. After working through the case and assignment questions, students will be able to

    Keywords

    commercial design community-based marketing conventional retail social network system