This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
IESE Insight. Issue 14. Third Quarter 2012
Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Strategy
English , Spanish
-
Reference: REV-34-E
-
Number of pages: 80
-
Publication Date: Sep 15, 2012
-
Source: IESE (España)
-
Type of Document: Magazine
Description
Jay Rao (Babson) defines his terms, so that everyone understands exactly what is meant by the discipline of innovation, before trying to put it into practice. IESEs Carlos García Pont & Paulo Rocha e Oliveira reveal the barriers that prevent organizations from having a market mind-set, which is essential for maintaining a cycle of innovation. Robert G. Cooper (Michael G. DeGroote School of Business, McMaster University) identifies five vectors that must be in place to undertake true innovation, which are relevant for any established business. IESEs Joaquim Vilà presents a model for managers to establish a set of values, principles and practices that will help companies to launch innovation in a more systematic way.
Juan M. Barrionuevo (Mobile World Capital), and IESE's Pascual Berrone and Joan E. Ricart, outline the strategic planning methodologies needed to create sustainable urban environments. Ikujiro Nonaka (Hitotsubashi University Graduate School of International Corporate Strategy) explains the steps that companies and their leaders can take to create a more fertile environment for new knowledge creation.
Mikael Schiller, Executive Chair and Publisher of the Swedish fashion collective, Acne, discusses their unique marketing approach of branding by doing. The case study on Metro Bank speculates on the prospects for a new retail bank in crisis-bitten Britain. And Indian actor Rahul Ravindran offers a backstage glimpse into how creative teams collaborate to realize a blockbuster.
Keywords
ambiguity
analytical strategy
Arab Spring
bank restructuring
Brazil
budgeting
climate change
consumption
creative logic
credit card
efficiency
emergent strategy
emissions
ethanol
executive compensation
family business
Family Climate Scales
feedback loop
Google
green
hybrid cars
incentives
incremental
innovation
knowns
language
Latin America
Middle East
Nikesh Arora
organic growth
platform
predictive logic
private equity
productivity
prototype
radical
Say on Pay
shareholder activism
store card
uncertainty
unknowns
venture capital