IKEA Enters Spain

By Berrone, Pascual / Blázquez, María Luisa / Diego, Enrique de

Strategy

The case provides an update of the Catalan furniture industry, describing the entry and success of IKEA and the closure of half of the Catalan furniture companies. It addresses the question of why the Catalan companies did not follow IKEA's model and stresses the different configuration of the value chain.

Collection: IESE (España)

Ref: SM-1592-E

Format: PDF

Number of pages: 4

Publication Date: Nov 4, 2013

Language: English

Description

Year: 2009

Geographic Setting: España

Learning Objective

The teaching objectives are: 1. To illustrate the complexities involved in international competition. 2. To help students address the trade-offs that going global or staying local can have for a company. 3. To illustrate the importance of understanding the location of each stage of your value chain and taking advantage of it.

IKEA Enters Spain

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IKEA Enters Spain

Description

Learning Objective

IKEA Enters Spain

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