ILUNION: el crecimiento corporativo sostenible y responsable (A y B) - Nota del instructor: Un proyecto de personas para personas

By Tàpies, Josep / Martín, Miguel

Decision Analysis Strategic Management Corporate Governance

Este caso permite identificar las tres cuestiones clave que debe plantear la estrategia corporativa: ¿cómo se crea valor económico a través de la actividad multimercado? ¿cómo debe estructurar y coordinarse la empresa para sacar provecho a esta actividad? Y ¿por qué deben emprenderse esas actividades dentro de la empresa en vez de hacerlo a través de contratos "joint Ventures" o acuerdos institucionales?

Collection: IESE (España)

Ref: SMT-123

Format: PDF

Number of pages: 20

Publication Date: Mar 4, 2019

Language: Spanish, English

What material is included in this case:

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Description

Year: 2008-2018

Geographic Setting: España

Learning Objective

El objetivo principal de este caso es identificar cómo la corporación genera beneficio para las unidades de negocio, y como favorece el desarrollo de sinergias entre ellas, a través del estudio de la estrategia corporativa del Grupo ILUNION. El caso, permitirá observar las inversiones y desinversiones realizadas por el Grupo ILUNION y su objetivo.

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