ILUNION: Sustainable and responsible corporate growth (A): A project by people for people
This case allows us to identify the three key questions that the corporate strategy must raise: How is economic value created through multimarket activity? How should the company be structured and coordinated to take advantage of this activity? And why should these activities be undertaken within the company, rather than through joint venture contracts or institutional arrangements?
Collection: IESE (España)
Ref: SM-1676-E
Format: PDF
Number of pages: 36
Publication Date: Mar 4, 2019
Language: English, Spanish
What material is included in this case:
Description
This case allows us to identify the three key questions that the corporate strategy must raise: How is economic value created through multimarket activity? How should the company be structured and coordinated to take advantage of this activity? And why should these activities be undertaken within the company, rather than through joint venture contracts or institutional arrangements?
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Year: 2008-2018
Geographic Setting: Spain
Learning Objective
The main objective of this case is to identify how the corporation generates benefits for the business units and how it favors the development of synergies between them, through the study of the ILUNION Group's corporate strategy. The case will allow us to observe the investments and disinvestments made by this group and their objective.
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