ILUNION: Sustainable and responsible corporate growth (A and B) - Teaching note: A project by people for people

By Tàpies, Josep / Martín, Miguel

Decision Analysis Strategic Management Corporate Governance

This case allows us to identify the three key questions that the corporate strategy must raise: How is economic value created through multimarket activity? How should the company be structured and coordinated to take advantage of this activity? And why should these activities be undertaken within the company, rather than through joint venture contracts or institutional arrangements?

Collection: IESE (España)

Ref: SMT-123-E

Format: PDF

Number of pages: 19

Publication Date: Mar 4, 2019

Language: English, Spanish

Review date: Nov 4, 2024

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Description

Year: 2008-2018

Geographic Setting: Spain

Learning Objective

The main objective of this case is to identify how the corporation generates benefits for the business units and how it favors the development of synergies between them, through the study of the ILUNION Group's corporate strategy. The case will allow us to observe the investments and disinvestments made by this group and their objective.

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