Improving the Product Development Process at Kirkham Instruments Corp.

  • Reference: HBS-602S12

  • Year: 1996

  • Geographic Setting: England

  • Publication Date: Jul 20, 6

  • Fecha de edición: Sep 15, 1997

  • Source: HBSP (USA)

  • Type of Document: Case

  • Company: $600 million revenues

  • Industry Setting: Electronic instruments & controls;Manufacturing

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Description

Describes the efforts of a manufacturer of scientific instruments to implement new methods of managing new product development, which its executives had learned in a Harvard Business School seminar. The executives left the seminar excited to implement a new way of working, but, through a series of seemingly logical steps, got little accomplished.

Keywords

Change management Implementing strategy Innovation Product development Product introduction Technology