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In the Cloud

Laseter, Timothy M. ; Coughenour, Alyssa ; Webb, Jane

Reference: DARDEN-OM-1734-E
Number of pages: 25
Publication Date: Jan 10, 2022
Source: Darden University of Virginia (USA)
Type of Document: Case

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Description

Charu Thomas, cofounder and CEO of Ox, a software platform provider that helped retailers improve online order fulfillment, was proud of how her business had grown and earned positive feedback from investors, beta customers, and the press. Now, in the sum

Keywords

AR augmented reality cloud computing cloud native competitive cost analysis Cost analysis digital operations entrepreneur machine learn online order fulfillment online shopping operations strategy order picking optimization software start-up