Incotex: La digitalización de una Pyme. Nota del Instructor

By Garrido Martinez, E.

Este caso muestra la situación de INCOTEX, una pyme de servicios que necesita digitalizarse para seguir siendo competitiva y capturar todo el potencial de crecimiento que se le presenta. La dirección se debate en asuntos como la tecnología que necesita, el perfil y cambio cultural requerido en las personas y el cambio generacional en el liderazgo de la empresa.

Collection: San Telmo (España)

Ref: IIST-PITN-192

Format: PDF

Number of pages: 15

Publication Date: Feb 1, 2019

Language: Spanish

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Incotex: La digitalización de una Pyme. Nota del Instructor

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