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Case

Influencer’s Image: Crafting a Strong Career and Personal Brand

By Aditya Gulia / Jatin Pandey / Himanshu Rai

Leadership and People Management Marketing

In 2023, Vasudha Rai had positioned herself as a brand in the health, wellness, and beauty market in India, with a cumulative 92,000 followers across platforms. To strengthen her personal brand moving forward, she conducted a brand audit. Basedon the results of the audit, she had to make a choice about where she should she invest her resources. She had multiple options to consider. She could (1) stick to her present plan of utilizing every platform available, (2) concentrate on one platform and make the most of its features, or (3) work on a smaller, select combination of platforms going forward. What would help her reach her goal of becoming a key opinion leader in this market?

Collection: Ivey Business School (Canada)

Ref: IVEY-W36973-E

Format: PDF

Number of pages: 13

Publication Date: May 23, 2024

Language: English

Description

Learning Objective

This case provides students with the opportunity to do the following: Examine new types of careers in the evolving work environment.Understand influencer marketing as a business strategy and the role of influencers in advertising.Describe personal branding and the management of a personal brand.Ascertain the process of a personal brand audit and the reasons why it might be undertaken.

Influencer’s Image: Crafting a Strong Career and Personal Brand

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Influencer’s Image: Crafting a Strong Career and Personal Brand

Description

Learning Objective

Influencer’s Image: Crafting a Strong Career and Personal Brand

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