Infosys Consulting en el 2006: Liderando Ia Siguiente Generación de Consultorla de Negocios y Tecnologia de InformaciOn
This case describes Infosys Technologies’ approach to growing the company by expanding its service offerings; moving up the value chain to offer higher end consulting services; improving its brand equity and recognition as a global company; increasing revenue through repeat business from the company’s client base and entering client relationships earlier in the lifecycle by defining problems and identifying solutions before implementing the solution. This case considers whether Infosys Technologies—through the creation of a wholly owned U.S.-based subsidiary, Infosys Consulting—has created disruptive change in the IT consulting industry by leveraging its competency in global delivery to create a new model that shortens the lifecycle from business consulting to implementation, reduces the costs of a typical client engagement and delivers measurable benefits to clients. The case is set in early 2006. An overview of the Information Technology (IT) services landscape is provided for this period. The case profiles leading onshore (U.S.) and offshore (Indian) competitors and describes their different approaches to global delivery in the IT consulting industry.
Collection: Stanford Graduate School of Business (USA)
Ref: SGSB-SM151-E
Format: PDF
Number of pages: 29
Publication Date: May 16, 2006
Language: English
What material is included in this case:
Description
This case describes Infosys Technologies’ approach to growing the company by expanding its service offerings; moving up the value chain to offer higher end consulting services; improving its brand equity and recognition as a global company; increasing revenue through repeat business from the company’s client base and entering client relationships earlier in the lifecycle by defining problems and identifying solutions before implementing the solution. This case considers whether Infosys Technologies—through the creation of a wholly owned U.S.-based subsidiary, Infosys Consulting—has created disruptive change in the IT consulting industry by leveraging its competency in global delivery to create a new model that shortens the lifecycle from business consulting to implementation, reduces the costs of a typical client engagement and delivers measurable benefits to clients. The case is set in early 2006. An overview of the Information Technology (IT) services landscape is provided for this period. The case profiles leading onshore (U.S.) and offshore (Indian) competitors and describes their different approaches to global delivery in the IT consulting industry.
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Geographic Setting: USA; Global
Industry Setting: technology consulting
Learning Objective
In evaluating Infosys Technologies’ strategy with regard to the creation of Infosys Consulting, students are asked to consider the following themes: 1. Globalization from the perspective of a company that has its roots in India 2. Company strategy to move up the value chain in a specific industry 3. Changing the “rules of the game” in an industry 4. Anticipating competitive responses to “rule-changing” strategic actions 5. Interface challenges between the parent company headquartered in India and the subsidiary headquartered in the United States 6. Managing growth
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