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Innovación: energía para crecer

Rao, Jay ; García Pont, Carlos ; Rocha e Oliveira, Paulo ; Cooper, Robert G. ; Vilà Vilar, Joaquim

Innovation and Change, Knowledge and Communication, Marketing, Strategy

Spanish , English

Reference: DOS-14
Number of pages: 33
Publication Date: Sep 18, 2012
Source: IESE (España)
Type of Document: Dossier

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Description

Si queremos dar la vuelta a nuestras empresas y volver a crecer, solo nos queda innovar.