Innovation at PwC: Transforming the Organization
The chairman of PwC Spain has proposed a new target for 2012: 10% of revenue is to come from innovative services. Pedro Alberto, innovation leader, is weighing the impact the launch of the iMarket and the breakthrough innovation proposals already in the pipeline are likely to have on the firm. Even if his team continues to enjoy the strong management backing it has had up until now, will he be able to maintain the innovation orientation that has yielded such good results so far? What can he do to achieve more radical innovation?
Collection: IESE (España)
Ref: E-163-E
Format: PDF
Number of pages: 38
Publication Date: Sep 20, 2013
Language: English, Spanish
Description
The chairman of PwC Spain has proposed a new target for 2012: 10% of revenue is to come from innovative services. Pedro Alberto, innovation leader, is weighing the impact the launch of the iMarket and the breakthrough innovation proposals already in the pipeline are likely to have on the firm. Even if his team continues to enjoy the strong management backing it has had up until now, will he be able to maintain the innovation orientation that has yielded such good results so far? What can he do to achieve more radical innovation?
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Year: 2012
Geographic Setting: España
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