International Decorative Glass

  • Reference: IVEY-9A97D010-E

  • Year: 1996

  • Number of pages: 16

  • Geographic Setting: China/Vietnam

  • Publication Date: Aug 28, 1997

  • Fecha de edición: Feb 3, 2010

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Company: Small

  • Industry Setting: Retail Trade;

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Description

International Decorative Glass (IDG) is a small manufacturer of glass panels which are inserted into exterior steel doors. While their primary market is in the U.S., most of IDG's manufacturing is done in China through a joint venture arrangement. In response to rapidly growing customer demand, the vice president of operations, is considering the expansion of either their Chinese or Canadian manufacturing operations. Alternatively, he has been approached by a supplier to form a new joint venture manufacturing operation in Vietnam. Financial, political and infrastructural considerations must be weighed, in addition to any signal that would be sent to their current Chinese partners.

Learning Objective

·To present a number of production sourcing alternatives, each exhibiting particular risks and advantages to the company.This case can be used in an Operations Management, Strategic Management, or International Management course.

Keywords

China International Business Joint Ventures Manufacturing Capacity Manufacturing Strategy