Internationalization of Telefónica España S.A. - Case Update July 1996

By Knief C. / Ricart, Joan Enric / García Pont, Carlos

This case recounts the history of Telefonica up until July 1996. Important developments since the first case include changes in the competitive environment due to new regulations at global and European level. In addition, Telefonica, SA is affected by changes in the Spanish government. The case describes how the changes affect Telefonica's businesses. It also informs about the final decision regarding the selection of a strategic alliance partner for TISA.

Collection: IESE (España)

Ref: DG-1158-E

Format: PDF

Number of pages: 4

Publication Date: Jul 1, 1996

Language: English

Description

Year: 1996

Geographic Setting: España

Internationalization of Telefónica España S.A. - Case Update July 1996

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Internationalization of Telefónica España S.A. - Case Update July 1996

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Internationalization of Telefónica España S.A. - Case Update July 1996

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