Intrapreneurship in Telefónica: Wayra, a Company Faster Than the Wind

Wayra was founded as an independent company (100% owned by Telefónica) with the mission of detecting talent in young entrepreneurs, developing the local entrepreneurship ecosystem and, at the same time, attempting to transform corporate culture. If, up until this point, the Wayra team had sought perfection in its method of operation rather than being the exception, now that it was reporting directly to the CEO and the organization had its eyes on the company, that responsibility was even greater. Maybe it could be depended on for the new entrepreneurial culture needed at Telefónica (a need for greater agility, transparency, know-how, etc.). How would it go about fostering this spirit within the organization?