Intrategy: A basic dimension of corporate culture

  • Reference: FHN-323-E

  • Number of pages: 12

  • Publication Date: Jun 15, 1999

  • Fecha de edición: Mar 10, 2005

  • Source: IESE (España)

  • Type of Document: Technical Note

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Description

This technical note coins a new term, 'intrategy', to refer to the study of the company's internal environment and processes in order to enhance the unity of the organisation, ie the commitment of those who work in it. It also introduces a new model for diagnosing the culture of business organisations in order to facilitate change management.

Keywords

Competition