Introducing New Technologies at General Motors

  • Reference: IVEY-9A91J005-E

  • Year: 1990

  • Number of pages: 4

  • Geographic Setting: Canada

  • Publication Date: Jan 1, 1991

  • Fecha de edición: Aug 3, 2001

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Company: Large

  • Industry Setting: Manufacturing;

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A process engineer for General Motors Truck Assembly Plant in Oshawa was considering the introduction of new technology onto the main assembly line. He believed that an overhead hoist could be used to eliminate one job in a four-person group. The case leads into a discussion on the criteria used in evaluating proposals for new technology as well as the impact of these changes on the employees.

Learning Objective

This case is intended to give students a work-out in analyzing the interaction of humans and equipment in a production task by assessing employee efficiency. They also have to evaluate the costs and benefits of automating the task.


Industrial Relations Manufacturing Capacity Manufacturing Strategy Security Systems