Ivor Spencer: Putting a Price on Knowledge: The valuation of intangibles
Ivor Spencer, a world-class toastmaster and owner of Ivor Spencer's School for Butlers and Personal Assistants, had officiated over 1,000 English royal events and had personally trained and placed over 450 butlers. Spencer had been operating the school since 1981. With turnover of his privately held limited liability firm of £152,266, Spencer, aged 81, believed that great opportunity existed to sell his trademarked name, the school's curriculum and operational procedures to an interested party in the U.S. or the U.K. He thought, how much should I ask for my school, trademarks and 50 years of experience?
Collection: IESE (España)
Ref: E-89-E
Format: PDF
Number of pages: 21
Publication Date: May 24, 2006
Language: English, Spanish
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Description
Ivor Spencer, a world-class toastmaster and owner of Ivor Spencer's School for Butlers and Personal Assistants, had officiated over 1,000 English royal events and had personally trained and placed over 450 butlers. Spencer had been operating the school since 1981. With turnover of his privately held limited liability firm of £152,266, Spencer, aged 81, believed that great opportunity existed to sell his trademarked name, the school's curriculum and operational procedures to an interested party in the U.S. or the U.K. He thought, how much should I ask for my school, trademarks and 50 years of experience?
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Year: 2005
Geographic Setting: Europa, Reino Unido
Learning Objective
The case is about understanding the nuances of valuing a professional service firm.
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"Ivor Spencer: Putting a Price on Knowledge: The valuation of intangibles"
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