Jobs to Be Done: Application in Environments of High Digital Density

By Pérez Balaguer, Jesús / Gregory, Robert Wayne / Zamora, Javier

Innovation and Change Marketing Information Technologies

The Jobs to Be Done (JTBD) theory is grounded upon the fact that customers do not buy products or services but instead "hire" them to do a given "job"; hence its name. This technical note introduces JTBD theory and explains how to apply it in an environment of high digital density.

Collection: IESE (España)

Ref: SIN-62-E

Number of pages: 13

Publication Date: Jun 7, 2019

Language: English, Spanish

Description

Learning Objective

Learning from innovation using digital technology

Jobs to Be Done: Application in Environments of High Digital Density

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Jobs to Be Done: Application in Environments of High Digital Density

Description

Learning Objective

Jobs to Be Done: Application in Environments of High Digital Density

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"Jobs to Be Done: Application in Environments of High Digital Density"