Toggle Nav
My Cart
English
Español
Menu
Account
  • Log in / Register
    • Language
    English
    Español

    Julia Madeline-Coho and Uptown Hound

    Fairchild, Gregory B.

    • Reference: DARDEN-ENT-0228-E

    • Number of pages: 8

    • Publication Date: Apr 29, 2021

    • Source: Darden University of Virginia (USA)

    • Type of Document: Case

    Grouped product items
    Format Language Reference Use Qty Price Preview
    pdf English DARDEN-ENT-0228-E
    As low as €8.20
    		Preview

    You already have a subscription
    To order please contact the person in charge of academic purchases in your university.
    You'll be able to order once your profile has been validated.

    Description

    Julia Madeline-Coho has decided to start a business - Uptown Hound - that will entertain pets while their owners are away from their homes in the medium-sized mid-Atlantic city of Greenwood. Madeline-Coho’s dog Louis (or Lou, as she preferred to call him) was her motivation, along with a dinner guest, Tara Holmes, who she met in her family’s house. Holmes was a Darden School of Business graduate concerned about her dog, Winnie, being home alone all day while she was working. Madeline-Coho has been doing research for her potential business and has some decisions to make, such as what services to offer these dogs and what to charge for them, and if and when she should hire any employees. Another decision was whether to expand her services to include cats as well as dogs.

    Related Documents

    Keywords

    additional services Branding Diversity Entrepreneurship estimating demand expanding markets female protagonist market sizing operational estimates pet care pricing economics Resilience Education Strategy