KUKA: Planning for the Future of Automation
The case presents the main current developments in automation and industrial robotics through KUKA AG, one of the largest automation companies in the world. One of KUKA's customers - an automotive OEM - is looking to invest on automation as it expands its operations to meet growing demand, and the case opens up the debate on how should this company capture the opportunities - and prepare itself for the challenges - presented by the new generation of robotics and automation.
Collection: IESE (España)
Ref: P-1162-E
Number of pages: 16
Publication Date: Apr 18, 2017
Language: English
Description
The case presents the main current developments in automation and industrial robotics through KUKA AG, one of the largest automation companies in the world. One of KUKA's customers - an automotive OEM - is looking to invest on automation as it expands its operations to meet growing demand, and the case opens up the debate on how should this company capture the opportunities - and prepare itself for the challenges - presented by the new generation of robotics and automation.
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Year: 2017
Geographic Setting: China, Germany
Learning Objective
The case intends to showcase the opportunities presented by automation, and how those threaten to disrupt traditional manufacturing. How can companies prepare?
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"KUKA: Planning for the Future of Automation"
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