La Diversificación en el negocio farmacéutico

By Olaya Estefan, E. / Calero Castro, M.

Decision Analysis

Un responsable de farmacia que, con gran iniciativa, está diversificando su negocio con productos y servicios relacionados y aprovechando sinergias. Se le presenta una nueva oportunidad y debe definir los elementos del modelo de negocio y reflexiona sobre lo oportuno ya que sus dos empresas anteriores le exigen esfuerzo y tiempo de forma importante.

Collection: San Telmo (España)

Ref: IIST-ASNI-18

Format: PDF

Number of pages: 19

Publication Date: Nov 19, 2014

Language: Spanish

Description

Learning Objective

Desarrollar en los participantes las capacidades de generar alternativas y criterios de diversificación. . Reflexionar sobre los cambios vitales de un empresario que avanza en el camino de promotor de empresas a inversor. Analizar los riesgos de ser empresario de una empresa mono-negocio.

La Diversificación en el negocio farmacéutico

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La Diversificación en el negocio farmacéutico

Description

Learning Objective

La Diversificación en el negocio farmacéutico

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