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Case

La empresa Larsen : Una decisión de compra

By Velilla, Manuel / Palencia, Luis

Decision Analysis

La empresa noruega Larsen es un fabricante de muebles de tamaño mediano. Su directora de compras tiene que decidirse entre dos ofertas, una de su proveedor tradicional (pequeño y fiable pero cuya calidad ha decaído) y otra de un proveedor más grande (un 2% más caro, pero con una calidad ligeramente superior y capaz de servir pedidos de mayor volumen). Otros factores son el sistema de incentivos de la directora de compras, la relación entre los propietarios de Larsen y el pequeño proveedor y un posible cambio de estrategia de la empresa.

Collection: IESE (España)

Ref: ASN-100

Format: PDF

Number of pages: 2

Publication Date: Jul 14, 2023

Language: Spanish, English

What material is included in this case:

Teaching Note Exclusive professors

Other supplements

Description

Year: 2023

Geographic Setting: Noruega

Industry Setting: Construcción, infraestructuras e inmobiliarias

Learning Objective

Diseñado para ser impartido en las sesiones introductorias de los programas MBA o MiM, en el curso "Análisis de situaciones de negocio". Se puede combinar con "La empresa Larsen (B)", que amplía la discusión del caso A con opiniones, comentarios y observaciones de ChatGPT. De ese modo, los alumnos también pueden juzgar la capacidad de ChatGPT para ofrecer conclusiones y recomendaciones pertinentes.

La empresa Larsen : Una decisión de compra

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La empresa Larsen : Una decisión de compra

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La empresa Larsen : Una decisión de compra

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