La Fageda: What Do Business and Madness Have in Common?

Cristobal Colon, founder and managing director of La Fageda, narrates how the project to create this company, which employs people with chronic mental illnesses, came about and how it has grown to its current position as leading farmhouse yoghurt brand in the Catalan market.
Collection: IESE (España)
Ref: DPO-85-E
Format: PDF
Number of pages: 8
Publication Date: Oct 19, 2006
Language: English, Spanish

Description

Cristobal Colon, founder and managing director of La Fageda, narrates how the project to create this company, which employs people with chronic mental illnesses, came about and how it has grown to its current position as leading farmhouse yoghurt brand in the Catalan market.
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Year: 1995-2005
Geographic Setting: Spain
Industry Setting: Food and Drink

La Fageda: What Do Business and Madness Have in Common?

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"La Fageda: What Do Business and Madness Have in Common?"