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La identidad visual corporativa

By Del Hoyo, Jesús / Hartmann, Vivian / Renart, Lluís G.

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Prólogo; 1) Introducción; 2) ¿Por qué tener y gestionar una Identidad Visual Corporativa (IVC). Posibles detonantes de un cambio de IVC. 3) Definición del Proyecto Empresarial; 4) Definición del Proyecto Gráfico/Visual: proceso, elementos y resultados; 5) Evaluación del Proyecto; 6) Implantación y Gestión del Proyecto; Conclusiones, Bibliografía y direcciones de interés en el mundo del diseño.

Collection: IESE (España)

Ref: MN-342

Format: PDF

Number of pages: 47

Publication Date: Jun 23, 2004

Language: Spanish

Description

Geographic Setting: España

Learning Objective

Facilitar conocimientos y la toma de decisiones en temas y procesos de identidad visual corporativa.

La identidad visual corporativa

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La identidad visual corporativa

Description

Learning Objective

La identidad visual corporativa

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