La Masia, a School of Talent
From the moment the young hopefuls of FC Barcelona's youth program set foot in La Masia, a team of professionals oversees their all-round education on a day-to-day basis. The Barça model takes three key aspects - physical-sporting, intellectual, and moral - into account in order to turn the 10 or 11-year-olds who come to Barça's soccer academy into excellent footballers and excellent human beings. In barely 30 years, La Masia has become the world's best training ground for footballers, a school capable of detecting and developing football talent, while at the same time inculcating values and habits that help its young charges find happiness living the life they have chosen.
Description
From the moment the young hopefuls of FC Barcelona's youth program set foot in La Masia, a team of professionals oversees their all-round education on a day-to-day basis. The Barça model takes three key aspects - physical-sporting, intellectual, and moral - into account in order to turn the 10 or 11-year-olds who come to Barça's soccer academy into excellent footballers and excellent human beings. In barely 30 years, La Masia has become the world's best training ground for footballers, a school capable of detecting and developing football talent, while at the same time inculcating values and habits that help its young charges find happiness living the life they have chosen.
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Year: 2010
Geographic Setting: Spain
Industry Setting: Learning, education and culture
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