La ventaja corporativa: Identificación y explotación de los recursos

By Collis, David J.

Describe la teoría económica que estaba detrás de la opinión de que los recursos son fundamentales para la creación de valor en las empresas multinegocio y pruebas identifica que los recursos deben pasar a formar parte de "competencia distintiva" de una empresa. Describe cómo se pueden aprovechar esos recursos, construidos o alterados.

Collection: HBSP (USA)

Ref: HBS-308S32

Format: PDF

Number of pages: 13

Publication Date: Jun 10, 1991

Language: Spanish

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La ventaja corporativa: Identificación y explotación de los recursos

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La ventaja corporativa: Identificación y explotación de los recursos

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La ventaja corporativa: Identificación y explotación de los recursos

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