Laree Verbindungen GmbH
Laree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money.
This case is based on the "Berfest AG" case by the same authors.
This case replaces The Berfest case from the same authors (AD-314).
Collection: IESE (España)
Ref: AD-361-E
Format: PDF
Number of pages: 3
Publication Date: Apr 25, 2018
Description
Laree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money.
This case is based on the "Berfest AG" case by the same authors.
This case replaces The Berfest case from the same authors (AD-314).
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Geographic Setting: Alemania
Learning Objective
To analyze a project that is profitable only if another one comes afterwards, to calculate the value of the information, and to provide reasons for and against the investment.
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"Laree Verbindungen GmbH"
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