Laree Verbindungen GmbH (Portuguese Version, Brazil)
Laree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money. This case is based on the "Berfest AG" case by the same authors. This case replaces The Berfest case from the same authors (AD-314).
Description
Laree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money. This case is based on the "Berfest AG" case by the same authors. This case replaces The Berfest case from the same authors (AD-314).
Read more
Geographic Setting: Alemania
Learning Objective
To analyze a project that is profitable only if another one comes afterwards, to calculate the value of the information, and to provide reasons for and against the investment.
Leave your rating
"Laree Verbindungen GmbH (Portuguese Version, Brazil)"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type
Professors
Academic Institutions
Individuals