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M e Terra and Unilever (A) (Portuguese version)

The case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its mission, values, and practices even as it is integrated into a large volume-driven multinational whose governance follows standard listed company principles.

Collection: HBSP (USA)
Ref: HBS-321P03
Format: PDF
Number of pages: 37
Publication Date: Dec 12, 2019
Language: Portuguese Portugal

Description

The case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its mission, values, and practices even as it is integrated into a large volume-driven multinational whose governance follows standard listed company principles.
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Year: 2017
Geographic Setting: Brazil
Industry Setting: Agriculture sector; Food and beverage sector

M e Terra and Unilever (A) (Portuguese version)

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"M e Terra and Unilever (A) (Portuguese version)"