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M e Terra and Unilever (B) (Portuguese version)

Unilever is making strides to integrate the operations of Mae Terra-one of Brazil's leading brands for packaged organic foods-into its own structures, after acquiring the company in 2017. Mae Terra's CEO, Alexandre Borges, must decide whether to implement his original plan as written into the purchase and sales agreement to create an advisory board to help ensure that the company maintain its mission, values and practices as part of a volume-driven multinational like Unilever- and, if so, how the board will operate and who its members will be. Some executives believe that such a board is not necessary given Unilever's own culture and commitments.

Collection: HBSP (USA)
Ref: HBS-322P01
Format: PDF
Number of pages: 12
Publication Date: Dec 12, 2019
Language: Portuguese Portugal

Description

Unilever is making strides to integrate the operations of Mae Terra-one of Brazil's leading brands for packaged organic foods-into its own structures, after acquiring the company in 2017. Mae Terra's CEO, Alexandre Borges, must decide whether to implement his original plan as written into the purchase and sales agreement to create an advisory board to help ensure that the company maintain its mission, values and practices as part of a volume-driven multinational like Unilever- and, if so, how the board will operate and who its members will be. Some executives believe that such a board is not necessary given Unilever's own culture and commitments.
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Year: 2017
Geographic Setting: Brazil
Industry Setting: Agriculture sector; Food and beverage sector

M e Terra and Unilever (B) (Portuguese version)

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"M e Terra and Unilever (B) (Portuguese version)"