Maison Lumineuse: An Online Assessment Process

  • Reference: DPO-731-E

  • Year: 2020

  • Number of pages: 15

  • Geographic Setting: Francia

  • Publication Date: Jul 14, 2021

  • Source: IESE (España)

  • Type of Document: Case

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Maison Lumineuse is a retailer of home and decor products with a history that goes back over 40 years. The company is a leader in its sector, with 12,000 employees and 120 stores. In mid-2020, at the height of the COVID-19 pandemic, the company is planning to reassign 120 staff currently employed as store-level HR heads. To this end, a decision is made to modify the assessment center method by doing the assessments online and partly automating scoring. The adapted process is economical, efficient and facilitates objectivity, but it also causes unease among affected staff and gives rise to new dilemmas.

Learning Objective

To facilitate discussion of the use of algorithms and other tools based on artificial intelligence in company HR departments. Specifically, the case aims to improve decision-making regarding selection and promotion.

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