Málaga: In Search of Its Identity as a Smart City

The case examines Málaga's evolution and its positioning as a smart city. It describes various strategic plans followed by the city, its strengths and weaknesses, and the management and leadership of the mayor, Francisco de la Torre. The mayor must define the positioning of the city and decide how to leverage efforts made to transform Málaga into a city of knowledge and culture in that context.
Collection: IESE (España)
Ref: SM-1658-E
Format: PDF
Number of pages: 21
Publication Date: Dec 15, 2017
Language: English

Description

The case examines Málaga's evolution and its positioning as a smart city. It describes various strategic plans followed by the city, its strengths and weaknesses, and the management and leadership of the mayor, Francisco de la Torre. The mayor must define the positioning of the city and decide how to leverage efforts made to transform Málaga into a city of knowledge and culture in that context.
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Year: 2017
Geographic Setting: España

Learning Objective

The case can be used in courses on strategy, economic development or competitiveness, and in specific forums on smart cities and public institutions.

Málaga: In Search of Its Identity as a Smart City

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"Málaga: In Search of Its Identity as a Smart City"