General Information What's included Description Learning Objective Modules Videos Related Recommended Reviews

Supplementary Case

Mamma Mia!, emprendiendo en femenino (B) : La lectora de personas

By Chinchilla, Nuria / Mehta, Kandarp / Gómez, Arturo

Cuando Judy Craymer consiguió que los compositores de ABBA —Benny Andersson y Björn Ulvaeus— le cedieran los derechos de sus canciones, comenzó a buscar al resto de personas que formarían parte de su proyecto de poner en marcha un musical. Tras varias negativas de grandes nombres o big names, logró que Catherine Johnson aceptara ser la guionista. Nombró como directora a Phyllida Lloyd, muy reconocida en el sector. Entre las tres, diseñaron la historia, protagonizada por una mujer que regenta un hotel en una isla griega y su hija que va a celebrar su boda. Tiempo después y tras mucho trabajo, el 6 de abril de 1999 se estrenó el musical Mamma Mia! en el West End de Londres. Fue todo un éxito.

Collection: IESE (España)

Ref: DPO-891

Format: PDF

Number of pages: 4

Publication Date: Jun 6, 2025

Language: Spanish, English

What material is included in this case:

Other supplements

Description

Geographic Setting: Reino Unido

Industry Setting: Media, comunicación y publicidad

Learning Objective

Se muestra la importancia de seleccionar a las personas adecuadas a la hora de formar el equipo que se encargará de un proyecto y el valor de la ilusión en el cumplimiento del objetivo.

Mamma Mia!, emprendiendo en femenino (B) : La lectora de personas

Options of use

Number of copies

- +

As low as €6.21

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.

You'll be able to order once your profile has been validated.

Add to wishlist

Leave your rating
"Mamma Mia!, emprendiendo en femenino (B) : La lectora de personas"

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Companies

Scalability and Savings: Get automatic discounts and special pricing on purchases of 10 or more units per product.

Customised agreements: Need specific product bundles? We design tailored pricing agreements adapted to your company’s volume and training objectives.

Centralized Management: Control all your department's acquisitions from a single, professional dashboard.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.

Mamma Mia!, emprendiendo en femenino (B) : La lectora de personas

What material is included in this case:

Description

Learning Objective

Related

Mamma Mia!, emprendiendo en femenino (B) : La lectora de personas

Are you interested in this product?

Do you find it interesting?

Leave your rating "Mamma Mia!, emprendiendo en femenino (B) : La lectora de personas"

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Leave your rating
"Mamma Mia!, emprendiendo en femenino (B) : La lectora de personas"